Vanderbilt Sports Business Club

Company Description

Formerly the Vanderbilt Sports Marketing Club, the purpose of the organization is to educate Vanderbilt students on the many opportunities in the sports business industry. The VSBC will provide mentorship, professional development, and networking opportunities to students interested in any area of the sports business field. Areas will include marketing, finance, management among others. VSBC will consult Vanderbilt athletics to identify problems and provide solutions aimed to improve the overall department. The club's goal is to build the Vanderbilt athletics fan base, using marketing and business strategies to attract a larger demographic to games and increase fan engagement. The club will host speakers and events that inform students on topics such as how professional organizations build their brands, how to create a franchise culture, and how to develop business strategies.