Proxima Research

Company Description

Proxima Research is an international provider of data, technologies, and services for the healthcare sector, whose solutions are presented in more than 40 countries around the world. Our long-term experience, constant innovations, highest data quality, and customer-centricity made us a foreground partner for more than 300 customers with a special focus on pharmaceutical business development. With more than 25 years of expertise, Proxima Research International provides its clients with innovative and expert solutions in the field of market data, CRM/ETMS integration and support, HCP/HCO database management, omnichannel marketing, implementation of BI solutions, marketing research and consulting on pharmaceutical business development. Such broad capabilities allow you to conduct market audits, provide data in the field of business analytics and data processing, evaluate the effectiveness of promotion and interaction with customers, and increase business efficiency by implementing cross-platform solutions using AI, big data, and other innovative technologies.Focus on innovation to solve business problems in the healthcare sector:1. Data*Market leader Axioma is the syndicate database of specialists and healthcare institutions;*Syndicated research of medical prescriptions and promotional activities of pharmaceutical companies in Promo&RX Test modules;*Market Audit is the comprehensive monitoring of the pharmaceutical market and online analytics, including processing reports of pharmacy chains and distributors.2. TechnologyProxima CRM is a cross-platform omnichannel tool with an easy and flexible management system. To manage, analyze and improve the effectiveness of communication between the company and the target audience.Proxima CRM ecosystem includes built-in modules:*CLM*GPS*Photo Module*Trace Visit*Geo Force*OCM*BI module3. Services*Qualitative and quantitative marketing research;*Creation and implementation of pharma brand promotional strategies.