Address : 323 North 46th Street, Seattle, Washington 98103, United States
Phone Number : +1 206-499-4444
Industries : Information Services, Information Technology & Services, Internet
Website : observanow.com
Company Description
The Observa platform delivers AI-directed actions and real-time insights. Brands and retailers use Observa to improve store execution and drive a higher ROI on marketing and sales efforts.Physical, in-store marketing is being forced to compete and keep up with digital marketing's flexibility. Brand managers are making critical spending decisions on information that is stale and incomplete. The lack of data covering store execution results in a negative ROI more than 70% of the time.Observa delivers real-time analytics over in-store product merchandising and promotion execution using previously uncollectable information. Observa's AI ingests data and media from Observa's crowd, its customers' employees, and store equipment. We then produce reporting like the web analytics e-commerce has popularized. Because our solution is real-time, immediate directions can be given to the assets in the field. This flexible solution provides a broad geographic reach, and the AI technology yields insights with exceptional speed and accuracy, while constantly improving with our unique data.
Specialities
- Marketing Validation
- Store Execution
- Retail Audit
- Artificial Intelligence
- Information Services
- Internet
- Marketing Analytics
- Crowdsourcing
- Data Analytics
- Ai
- Information Technology & Services
- Communities
Financial
Employees Total : 50
Revenue (Yearly) : 4M
Total Funding : 1.8M
Latest Funding : 725K
Miscellaneous
Founded in : 2015
Facebook : observanow
Linkedin : observa
Email Delivery : Mailchimp Mandrill
Email Providers : Gmail
Tech : Google Apps
Tech : Microsoft Office 365
Hosting : Microsoft Azure Hosting
Marketing Automation : Hubspot
Last Updated : 2023-11-21
Employees
- Brenda Sosnovske ( Merchandiser )
- Priscilla Hartono ( Data and Reporting )
- Miguel Arce ( Propietario de empresa )
Alumni
- Jacob Bent ( Customer Experience Manager )
- Kate Wensley ( Sales Development Representative )
- Ben Wherrett ( Partner Account Executive )
- Benjamin Reidy ( User Acquisition and Engagement )
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